Affiliate marketers are constantly struggling with what products and offers to support. That is because many of us find it hard to narrow down the hundreds, if not thousands, of markets and niches that are available to affiliate marketers. After working in affiliate marketing promoting different products and systems for numerous markets and niches, I have come up with three simple rules for choosing a market/niche.
Three Rules for Choosing a Market/Niche to Promote In
1. Make sure the offer is already successful. You can find numbers and different metrics through your affiliate network that you deal with or from the program itself if it isn’t involved in working with a network. There is always the draw to try to promote a program or product that is new because you may think that you will have that first to market advantage. This maybe true, but remember that this may cost you a lot of money if you can’t get your traffic to convert. In my opinion, it is much better to go with a program with a proven track record because it gives you a benchmark of what to expect. This is especially important if you are just starting out in affiliate marketing.
2. Look at EPC. Earnings per click or EPC is the gold standard for comparing offers to promote. EPC is simply calculated as total revenue ($) divided by total (#) of clicks. Example: if a campaign for an article submission software program paid a total of $500 and there were 1000 clicks your EPC would equal $0.50. If you belong to an affiliate network the EPC results are visible for comparison to other offers.
3. Look for markets that you are personally attracted to. Leading affiliate networks report that there most successful affiliates promote offers that they are interested in. It makes sense doesn’t it? If the topic that you are trying to promote is something close to your heart and you are passionate about it, that passion is going to come through in your promotion and also keep you going when you need a little kick in the pants.
Those are my three rules for choosing a niche market to promote to. If you incorporate those three rules the next time you are struggling to choose a market to promote in you will easily narrow down your choices. Ultimately, this will lead to more success making money online.
One Comment
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